Design Diary

Design, Illustration & Writing by Oli Lisher

Ed Lee Branding

  • ed-lee-logo
  • Ed Lee logo close up
  • Ed Lee alternative options

House and Techno music producer, DJ and all round nice chap Ed Lee asked me to come up with some branding that he could use for his promotional material.

Ed is world renowned in his field as his Facebook info page confirms:

“Ed’s style has caught recognition from many of the worlds top DJ’s. Having played alongside James Zabiela, Ashley Casselle, Dave Clarke and Funk D’void, Ed was recently championed by Danny Howells as the “Next Breakthrough DJ” in the Top 100 DJ awards. Previous gigs have seen Ed rocking crowds from London to New York and Hong Kong, his sets seamlessly cross and break boundaries; blending multi genres with DMC finalist turntablist skills into an unique style, making each set a new experience for his listeners.”

The idea behind the branding was to create something that reflects Ed’s Chinese heritage as well as being a contemporary symbol. The brushed icon is the name Lee in Chinese symbols. I re-drew the strokes that form the symbol in Illustrator and used a set of vector art brushes to create the painted effect.

Posted on 25/04/11 in Branding